If you already hear a lot about him black friday You have no idea how it all came about anymore, we are going to tell you a little about this event.
He black friday It is a specific day when retailers run various types of promotions to attract new consumers.
With that, consumers get a discount on different products.
This idea was consolidated in the United States at the end of the 20th century, and it takes place on the fourth Friday of November, celebrated just after Thanksgiving.
At this point, the exact time that the specific Christmas sales begin is considered.
Until before the 1980s and 1990s, Friday did not have this name of "black friday“. This expression became popular from those two decades in the United States.
Thus, today it has become the day of greatest purchase by Americans.
This date has become popular in the country, becoming synonymous with products at absurdly low and affordable prices.
And all that, compared to the rest of the year.
Seeing all the success that this tradition has become. The idea spread to all neighboring countries, such as Mexico and Canada.
In Brazil, this date was used for the first time only in 2010.
With this, the display was so great that it caught the attention of other retailers starting in 2012. And with that, the big brands have already started to get into the strategy.
Of course, we cannot stop saying that at first, the idea was full of all kinds of criticism, since many companies offered false discounts.
Thus, the date was consolidated as a moment to take advantage and make that purchase that you have been waiting for so long and only at that moment is the value affordable.
For example, in 2019, a billing of nothing more, nothing less than R$ 3.2 billion reais was registered.
Therefore, the black friday It's also available online, produces good turnover for your retailers, and guarantees those much-desired products year-round.